Analisis Dampak Media Sosial Terhadap Penjualan Perumahan: Studi Empiris Penggunaan Iklan Facebook dan Instagram

نویسندگان

چکیده

The development of digital technology is growing rapidly, as well digital-based marketing activities. Because advertising the most important part marketing, course there are also many kinds media. In this study, researchers examined Facebook and Instagram social media ads, study aims to determine how widespread or influence ads have on home sales in Palembang. population people Palembang City who live Housing. results indicate that both a positive effect sales, but when compared with ads. has significant influence.

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ژورنال

عنوان ژورنال: Jurnal Bisnis, Manajemen, dan Ekonomi

سال: 2022

ISSN: ['2745-7281']

DOI: https://doi.org/10.47747/jbme.v3i1.626